{"id":214,"date":"2025-11-20T15:11:15","date_gmt":"2025-11-20T15:11:15","guid":{"rendered":"https:\/\/mauritsvonheijden.com\/?p=214"},"modified":"2026-01-27T10:24:23","modified_gmt":"2026-01-27T10:24:23","slug":"wassenaar-voorschoten-marketing","status":"publish","type":"post","link":"https:\/\/mauritsvonheijden.com\/?p=214","title":{"rendered":"Wassenaar-Voorschoten marketing"},"content":{"rendered":"\t\t
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Alles van langetermijnstrategie, politiek draagvlak en jaarplan tot en met de uitvoering en financi\u00ebn: alle marketing en communicatie richting bezoekers, inwoners, ondernemers en politiek.<\/p>\n

Tussen 2019 en 2024 deed ik als ZZP\u2019er, 16 uur per week, (bijna) al het werk voor de St. Wassenaar Voorschoten\u00a0Marketing.<\/p>\n

Deze stichting kreeg (beperkt) geld van beide gemeentes en ik was de enige uitvoerder. \u00a0Ik heb het geheel volledig uitgebreid en geprofessionaliseerd. Ik besteedde uiteraard wel werk uit aan o.a. een sitebouwer, social media specialist en enkele media.\u00a0<\/p>\n

Werkzaamheden<\/em>:<\/strong><\/p>\n

    \n
  • Enige uitvoerder en projectsecretaris van deze marketingstichting.<\/li>\n
  • Alles van langetermijnstrategie, politiek draagvlak en jaarplan tot en met de uitvoering en financi\u00ebn: alle marketing en communicatie richting bezoekers, inwoners, ondernemers en politiek.<\/li>\n
  • Regelmatig overleg met de wethouders en ambtenaren EZ in een politiek-bestuurlijke context<\/li>\n
  • Stakeholdercommunicatie en intensieve samenwerking met de twee centrummanagers van beide dorpen en hun respectievelijke winkeliers, horeca en culturele ondernemers (van orkesten tot musea)<\/li>\n
  • Projectcommunicatie voor diverse projecten, zoals nieuwe VVV\u2019s, diverse events, toeristische producten e.d.<\/li>\n
  • stimuleren dat meer bewoners en bezoekers naar onze dorpen komen en hiermee versterken van de lokale economie en de leefbaarheid<\/li>\n
  • voor sommige projecten werkte ik met vrijwilligers, zoals voor diverse routes, folders en boekjes, VVV en enkele losse projecten<\/li>\n<\/ul>\n

    Resultaten<\/strong>:<\/em><\/p>\n

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    • Bestuursstructuur (DB, DB en RvA) opgetuigd met de top-15 spelers binnen ons gebied.<\/li>\n
    • Herpositionering en compleet nieuwe huisstijl.<\/li>\n
    • Alle communicatiekanalen kanalen (paid, owned, earned) opgezet met o.a. site en socials<\/li>\n
    • Twee VVV\u2019s opgericht met advies en vele toeristische producten en merchandise-lijn van totaal 30 producten.<\/li>\n
    • Grootste online uitagenda van de regio.<\/li>\n
    • Gezamenlijke (internationale) aanpak met 5 regio-steden rondom Leiden.<\/li>\n
    • Enkele grote partnerships en database met 1.000 zakelijke contacten.<\/li>\n
    • \n

      Elk jaar de gestelde doelen behaald binnen budget.<\/p>\n<\/li>\n<\/ul>\n

      \u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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      Alles van langetermijnstrategie, politiek draagvlak en jaarplan tot en met de uitvoering en financi\u00ebn: alle marketing en communicatie richting bezoekers, […]<\/p>\n","protected":false},"author":1,"featured_media":218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-klanten"],"_links":{"self":[{"href":"https:\/\/mauritsvonheijden.com\/index.php?rest_route=\/wp\/v2\/posts\/214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mauritsvonheijden.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mauritsvonheijden.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mauritsvonheijden.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mauritsvonheijden.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=214"}],"version-history":[{"count":11,"href":"https:\/\/mauritsvonheijden.com\/index.php?rest_route=\/wp\/v2\/posts\/214\/revisions"}],"predecessor-version":[{"id":429,"href":"https:\/\/mauritsvonheijden.com\/index.php?rest_route=\/wp\/v2\/posts\/214\/revisions\/429"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mauritsvonheijden.com\/index.php?rest_route=\/wp\/v2\/media\/218"}],"wp:attachment":[{"href":"https:\/\/mauritsvonheijden.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mauritsvonheijden.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mauritsvonheijden.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}